L’Oréal retains Maxus as media partner in Indonesia

The Indonesian unit of French beauty firm L’Oréal has retained Maxus as its media agency following a competitive pitch process.

This is the third time that L’Oreal has selected Maxus in the last ten years.

As part of the contract, Maxus will offer complete media services including communications strategy, integrated media approach, tools and processes.

The pitching process, which was overseen by Acccenture, has seen participation of Carat, IPG and Havas.

Maxus Indonesia managing director Partha Kabi was quoted by Globalcosmeticsnews.com as saying: "L’Oréal is a prestigious client for us in Indonesia as well globally. We have been working with L’Oréal Indonesia as their media partners for over a decade. The biggest challenge in any long relationship is keeping it fresh and exciting.

"We have been able to successfully lead and guide the client through change with innovative ideas, new thinking, new talent, diversified services, award winning work and a completely integrated media offering.

"Credit to L’Oréal for constantly challenging us as well as believing in us to deliver to their expectations. It’s a partnership of equals and a relationship with mutual respect. We eagerly look forward to the next leg in this relationship with L’Oréal."

Headquartered in Clichy, Hauts-de-Seine, France, L’Oreal manufactures various cosmetics products including sun protection creams, skin care, hair care, make-up and perfumes.