Dove Men+Care Hair launches real-life tested campaign

Unilever’s Dove Men+Care Hair US has launched real-life tested campaign to show the link between routine physical and environmental factors and men's hair loss.

As part of the campaign, the company has released a new report, ‘Dove Men+Care Hair Fall Study’, which surveyed several US dermatologists specialised in male haircare.

According to the survey, 92% of the dermatologists agreed that physical stress on hair or environmental factors can contribute to hair loss in men. 

Aggressive grooming or combing (75%), heat styling tools (66%), over-styling (60%) and pulling (57%) have been cited by them as the physical stressors that contribute to hair loss.

Environmental factors contributing to hair fall include ultraviolet (UV) rays (49%) and chlorine (47%).

Furthermore, 90% of dermatologists agree that men do not know how certain everyday activities can contribute to hair loss, while another 84% of them agree that physical stress and hair falling out are more connected.

Unilever marketing vice-president Rob Candelino said: “We believe the success of the brand is that we offer guys both outstanding quality products for all their hair types and a deep commitment to portraying modern men in realistic and relatable ways.”

Dove Men+Care Hair also collaborated with associate clinical professor of dermatology Dr Glynis Ablon who studied the impact of stress on hair as well as skin.

Ablon said: “Studies show guys are more concerned than ever about their hair, and my conversations with male patients certainly attest to this.

“It’s important they know there are options that can actually improve the healthy look of their hair.”