Simply Nontoxic Cosmetics introduces specialty line of 25 luxury skincare products

US-based Simply Nontoxic Cosmetics has formally launched its specialty line of more than 25 luxury skincare products via a nationwide online sampling programme.

The programme has attracted more than 10,000 orders in less than 24 hours.

The move completes five years of development, concentrating on a full line of cosmetics and skincare products with toxin-free, natural and organic ingredients.

Commenting on the products’ launch, Simply Nontoxic Cosmetics founder and CEO Kathleen Blaney said: “In part and ironically, we believe a programming problem may have helped our online messaging get wide attention.

"This confirmed that consumers really do want non-toxic, cruelty-free, quality skincare cosmetics that are produced differently than most other brands, and are better for consumers' health, their skin and the environment.

“In the best interests of the company and our customers, and so that we could expeditiously fill as many requests as possible, principally for facial cleansers, moisturisers, scrubs and exfoliators, we actually had to curtail our sampling program as soon as we surpassed the 10,000 order mark." 

Simply Nontoxic Cosmetics, which was established in 2011, manufactures a range of makeup and luxury skincare products for both women and men with all skin types.

The company develops toxin-free cosmetics and skincare by collaborating with manufacturers that use safe, high-quality natural and organic ingredients.