Symrise introduces new haircare ingredient to repair damage

Symrise has introduced new haircare ingredient KeraSym Rescue, which is designed to repair and protect keratin from bleaching and dyeing.

Unveiled at the in-cosmetics Latin America event held in São Paulo, Brazil, the substance features a blend of cupuaçu and cocoa ingredients obtained from the firm’s Symrise Amazon subsidiary.

The firm developed the product at its haircare centre in São Paulo.

KeraSym Rescue is suitable for use in shampoos, conditioners, hair oils, and hair treatments used at home or by hair professionals.

Dedicated to personal care ingredients, the in-cosmetics Latin America tradeshow gathered more than 4,000 cosmetics manufacturers and 200 international firms.

Symrise supplies fragrances, cosmetic active ingredients, flavourings, raw materials, and functional ingredients to its clients across perfumes, cosmetics, food, beverages, and pharmaceutical sectors.

The German firm operates at more than 90 locations in Europe, Africa, the Middle East, Asia, the US, and Latin America, with more than €2.9bn sales in the 2016 fiscal year.