Hailey Baldwin to launch new cosmetic range with Australia’s ModelCo

American model Hailey Baldwin has partnered with Australian beauty brand ModelCo to launch a new 'limited edition cosmetic collection'.

Scheduled for release in Sydney in November this year, the new cosmetics product range will be launched exclusively through ModelCo’s online store and Australian beauty retailer Mecca Maxima.

In order to promote the up-coming collection, which will consist of 25-stock keeping-units, Hailey has launched the social media hashtag #thebeautysquad.

Hailey Baldwin said: "The Hailey Baldwin for ModelCo range is all about my signature go-to beauty products. I have always loved the world of beauty and was thrilled to be given the chance to show my creativity by collaborating with a cult-cool brand like ModelCo.

“I feel that ModelCo has a modern, innovative approach to beauty and I love that my fans can now create my personal beauty style.

“My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas."

ModelCo Founder and CEO Shelley Barrett added: "Hailey epitomises raw beauty and has a look which is very edgy, modern and cool. I felt compelled to join forces and bring Hailey's fresh take on beauty to her many fans around the world. It was inspiring to work with her on this project and inject a renewed, contemporary feel to the ModelCo brand."

In July this year, Baldwin unveiled a collection with Sydney-based custom accessories startup The Daily Edited.

ModelCo produces products across all three beauty categories, self-tanning, natural skincare and colour cosmetics.