Erbaviva to launch facial skincare range and men’s grooming line in US

Erbaviva is to launch USDA organic facial skincare range and men's grooming line on 15 November.

The launch will be part of its 20th anniversary celebration this year.

The skincare line will consist of facial cleanser, lip balm and facial firming oil.

This line will be displayed in rose and white packaging.

Men's grooming will include beard oil, shave soap and beard wax and will be packaged in sleek auburn wood and rustic tin containers.

Furthermore, it has launched a brand new design across its products, emphasising on quality ingredients and sustainability.

The rebranding has been done by European advertising agency Air Paris.

Erbaviva co-founder Robin Brown said: "We are excited to finally launch our new brand design along with two new categories. Being one of the earliest pioneers in organic personal care, a thoughtful redesign was long overdue.

 "Having made a name for ourselves with our premium mother and baby categories, we wanted to capture the essence of what we do well and incorporate our expertise into 'babying' the skin with a unique range of USDA organic products for face and for men.

"Incorporating efficacy-rich botanical ingredients along with our exceptional range of essential oils we have created some wonderful new products that reflect the Erbaviva style and European artistry that is behind everything that we do."

Erbaviva claimed that it practices sustainability and holistic farming, including biodynamic certified products, to create healthy beauty products.