P&G collaborates with Alibaba to boost online expansion in China

US-based multinational consumer goods company Proctor & Gamble (P&G) has partnered with global wholesale trade platform Alibaba.com to boost its online expansion in the Chinese market.

The partnership will see the launch of new products, brand building and initiatives to boost customer engagement.

Additionally, they will focus on market expansion and consumer-to-business to launch products in future.

Proctor & Gamble China e-business and branding company vice-president Jasmine Xu was quoted by Globalcosmeticsnews.com  as saying: “In our point of view, Alibaba is way beyond just a selling platform.

“E-commerce also plays a significant role in brand building, which is changing P&G’s century-long brand-building model.”

Xu also added that that P&G is leveraging Alibaba’s Tmall.com digital shopping platform to expand in China.

P&G, which entered into the Chinese market in 1988, aims to capture the 700 million online users with the help of Alibaba’s digital solutions.

Established 1837, P&G currently owns several household brands including Pampers diapers and Gillette razors.