Origami Owl acquires beauty company willa

New York-based beauty company willa offering skincare and cosmetics for young women has been acquired by Origami Owl.

willa's founders mother-daughter team Christy Prunier and 16-year-old Willa Doss will continue to guide willa's product vision, while Annette McEvoy will serve as CEO.

McEvoy has 30 years of experience in the beauty industry. She has been responsible for developing consumer brands such as Preference Hair Color (a L'Oreal brand), Revlon, and Gap body care. She was also part of the founding team of Bath & Body Works, which has since become a $2bn company owned by Limited Brands.

McEvoy said: “All of us at willa are thrilled to be joining the Origami Owl Family of Brands. We have complementary visions and goals. We're led by two mother-daughter teams with authentic, beautiful stories. We both believe in high-performing better-for-you beauty for women of all ages who share our mission.

"This partnership will enable willa to reach a larger social selling audience and share willa's inherent goodness with even more people.”

Origami Owl's co-founder Chrissy Weems stated: “We've been so impressed by willa's team, mission, and quality of products. Origami Owl has benefited from more than six years of experience, growth, and learning in the social selling arena. Nothing gives us more pleasure than to share our momentum with a like-minded company like willa."

The company now has over 300 employees and 40,000 independent sales consultants.