US’ KISS Products opens first beauty bar in NYC, US

US-based cosmetics maker KISS Products has opened its first interactive pop-up beauty bar in New York City (NYC).

Intended to engage customers, Beauty Bar by KISS’ launch is offering complimentary manicures and 'lashovers' from a variety of nail designs and lash styles.

The firm has also partnered with actress and singer Teyana Taylor to host a press preview event.

KISS Products global marketing senior vice-president Annette Devita-Goldstein said: “This pop up is a new and engaging way to experience our brand.

“KISS makes extraordinary, salon-quality beauty products that are accessible to all women. So for us, the Beauty Bar is not only a way to connect with our brand fans, we also want other women to experience KISS products in a fun and memorable way."

The Beauty Bar by KISS will be open to the public on 29 September and 30 September.

In addition, beauty influencers Patrickstarrr and Larlarlee have been enlisted to talk about KISS nails and lashes during the two-day consumer oriented event.

The firm primarily manufactures and distributes nail products, including nailcare, nail jewellery, nail art, and manicure tools.