Shiseido Americas appoints president for Beauty Prestige Group

Shiseido Americas Corporation has announced Jean-Marc Plisson as the president of its newly-created Beauty Prestige Group.

The new business will include the Shiseido, various designer fragrance brands, and Laura Mercier. By uniting these, the group will be able to expand Shiseido’s impact in the fast-growing premium market. Significant brands of the company, NARS and Bare Escentuals, will continue to function independently.

Plisson will work with the relevant business leaders and teams to capitalise on growth opportunities. His will focus on integrating and growing the Dolce & Gabbana business, developing the Shiseido brand, and implementing a worldwide growth strategy for Laura Mercier.

Shiseido's Americas president and chief executive officer Marc Rey said: “I look forward to welcoming Jean-Marc to Shiseido. He is a standout talent in our industry.

"His leadership experience and stellar track record at LVMH will be great assets as we continue to grow our presence in the prestige beauty market.

"It is both an exciting prospect and a proud testament to the strength of Shiseido Americas that such a talented executive has decided to join our group. I couldn’t think of a better addition to our already incredibly strong leadership team."

Plisson said: “I am honored by the opportunity to lead as President of the Beauty Prestige Group.

"Shiseido has an outstanding portfolio of unique and beloved prestige brands supported by passionate customers and we will capture untapped opportunities in the US by leveraging collective resources within the Beauty Prestige Group.

"Shiseido has an incredible team, and I will be proud to lead the group as we create a more powerful presence in the prestige beauty market.”

Plisson has more than 20 years of experience in the luxury cosmetics industry. He was global chief executive officer of Fresh, an LVMH luxury skincare and fragrance brand.