Lime Crime introduces new lipstick collection

US-based makeup company Lime Crime has introduced five new lipsticks to expand its liquid-to-matte line, Velvetines.

The new collection Girls Girls Girls are neutral shades claimed to be ideal for any skin tone and complement the natural beauty of the user.

The collection consists of taupe mauve Gigi, terracotta Cindy, toasted rose Sasha, peachy beige Lulu, and apricot nude Elle. With the inclusion of the new shades, the Velvetines line has increased to around fifty.

Lime Crime's founder and chief executive officer Doe Deere said: "Fleshy neutrals are all the rage this season. We skipped the bright pink and purple undertones in order to create the most universally flattering shades.

"The result? A warm range of power neutrals that are grounded but still make a statement!"

Deere added: "I founded Lime Crime with the belief that makeup is a form of freedom and self-expression. Which is why we continue to expand the diversity of our products.

"I love knowing that we are giving girls (and boys!) a wide range of options to meet their every makeup whim or fantasy, from black light reactive greens and blues, to more neutrals like Gigi, Cindy, Sasha, Lulu,and Elle."

The Girls Girls Girls collection is now available on limecrime.com individually and as a pack.

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Image: Lime Crime launches new lipstick collection. Photo: Courtesy of PRNewswire/Lime Crime