Blowout&Go collaborates with Balmain Paris Hair Couture

UAE-based mobile hair and makeup service Blowout&Go has collaborated with hair styling products provider Balmain Paris Hair Couture.

Blowout&Go's e-commerce platform B&G Shop will retail the complete Luxury Hair Care & Styling products collection from the Balmain Paris Hair Couture in the UAE. The company will also use Balmain Paris' products during hair styling sessions.

In addition, Balmain will deliver a comprehensive education programme to Blowout&Go's team of hair stylists at its training and education center B&G Academy.

The two brands have worked together previously, with Blowout&Go offering home service application of Balmain Paris Hair Couture's extensions range in the UAE.

Blowout&Go's chief executive officer and co-founder Paria Ghorashi said: "Having spent over 2 decades in the fashion industry I have always been a big fan of the Balmain Paris fashion house and I am very excited to see with Balmain the merger of both hair and fashion bringing the latests trends straight from the catwalk"

Balmain Paris Hair Couture art director Richard Guilker said: "We are thrilled about the the partnership with the innovative and dynamic team of Blowout&Go. It will bring the latest hair fashion trends and catwalk looks from Paris and Milan to consumers in the UAE.

"They will also have the opportunity of purchasing and experiencing the full range of Balmain Hair Couture and receive them the very next day across Dubai and the UAE."