Firmenich appoints vice president to lead perfumery business in Southeast Asia

Geneva-based fragrance and taste company Firmenich has appointed Levenza Toh as the vice president of Perfumery for Southeast Asia, Japan and Korea.

Toh will be responsible for leading the perfumery business in the region.

Firmenich Global Consumer Fragrances senior vice president Felix Frowein said: “Levenza joins Firmenich with a strong understanding of local market dynamics, drawing from her extensive international experience and deep knowledge of the Asian market.

“With a strong network encompassing leading manufacturing companies in Personal and Home Care, as well as local customers, we are confident in Levenza’s leadership to spearhead our business in the region.”

Toh, who will report to Frowein, is replacing Rajan Arul, who served Firmenich for the past 33 years and is retiring. Arul joined Firmenich Singapore in 1988 and worked in Mumbai, Geneva and London.

Arul returned to Singapore in 2012 after being appointed as the vice president for Perfumery Asia. He was also given the responsibility of general manager of Firmenich Singapore in 2015.

Felix Frowein further added: “I would like to extend my gratitude to Rajan for the exemplary leadership he has shown throughout his career, playing an instrumental role in transforming the business and grooming talents within the region over the past decade. His legacy will remain a strong inspiration for both business and colleagues as we continue to push boundaries in a world of transformation.”

Toh has joined Firmenich from Global Amines Company, where she held the position of general manager for APAC and led sales, marketing, business development, technical, R&D and manufacturing. Previously, she also worked with Clariant, BASF and Royal Dutch Shell in various commercial roles.