BuchVida launches skin care products with buchu formulation in US

US-based startup firm BuchuVida has introduced complete natural deodorant, lip balm, facial toner and other skin care products.

These products feature patented formulations including buchu – a plant that is found in dry mountainous regions of the Western Cape of South Africa.

Buchu has been used for centuries, both ingested and topically, and as an anti-inflammatory and antiseptic agent.

It is used along with several other applications related to detoxification, digestion, and pain control.

BuchuVida founder Jo Feltman decided to use the buchu plant into the company’s product formulary following a personal search to look for natural deodorant and skin care solutions that work well with her own biochemistry.

Feltman also wanted to ensure that there are no potentially harmful chemicals such as colors, artificial dyes and aluminum in the product formulary.

Feltman said: “The buchu plant has a tremendous history and track record of broad holistic benefits, and BuchuVida is on a mission to provide high quality performance, plus peace of mind for people with sensitivity issues or those who demand a more natural approach to health and wellness.

“BuchuVida is a company driven by the need to create effective natural products in a personal care market flooded with potentially harmful conventional products and ineffective natural products.”

Established in 2019 under a different name, BuchuVida claimed that its product lines have seen early success in offline retail and has increased its customer base, with initial availability at pharmacies, some skincare providers and farmers markets.

The firm is now increasing its worldwide reach with a brand update and the introduction of its online website, www.buchuvida.com.

Feltman added: “We are thrilled that our new website and increased social media presence will enable us to reach more people and give them the opportunity to experience our natural, safe, and effective products.

“BuchuVida is also seeking more physical locations in which our products can be sold. Representatives are available to set up meetings to discuss wholesale pricing for interested vendors.”