Henkel’s SexyHair brand launches first CBD haircare line

SexyHair, a professional hair care brand of German consumer goods firm Henkel, has launched a full hair care range using 99% Pure CBD derived from the hemp flower.

The new haircare line features five products that include a shampoo, conditioner, leave-in conditioner, all-style dry-crème and oil elixir.

Infused with 99% Pure CBD, the new range is formulated to soothe and strengthen hair from roots to ends.

The haircare line also features a range of avocado and macadamia cold-pressed oils packed withvitamins, minerals, and fatty acids.

The five-product collection formulated with clean, vegan ingredients is packed in up to 95% PCR materials as a part of the Sustainability is Sexy initiative.

SexyHair’s sustainability initiative seeks keep 452,000 pounds of plastic out of landfills every year with sustainable PCR packaging in order to reduce plastic waste.

SexyHair brand manager Ashley LeRoy said: “At SexyHair we are dedicated to bold new innovations and identifying the most impressive ingredients and products for our stylists and consumers.

“We worked with R&D for 18-months, tweaking formulas multiple times to create the most effective products for our users who are passionate about holistic wellness and beauty, at an affordable price point.”

SexyHair was founded in Los Angeles in 1998. It distributes professional hair care products in over 54 countries and 60,000 licensed salons throughout the US.