STB International to enter cosmetics labelling market in US

STB International, which has been established by Korea’s color cosmetics New Product Development (NPD ) experts, is set to venture into the US cosmetics private labelling market.

STB specialises in planning and development of cosmetic products by forming partnerships with cosmetics brands.

The company provides information on branding, sales, competitor and overall market situations to bridge the gap between producers and distributors.

STB CEO Eunhee Hwang said: “The popularity of Korean entertainers including BTS and BLACKPINK led to the K-beauty craze in the US.

“STB is on track and is providing services catered to the global customers in terms of planning, production, and marketing in a wide range of areas from beauty technology to beauty branding.”

The company has established partnerships with international cosmetics brands using its expertise in quality control, inventory management, distribution environment and other areas of production.

STB focuses on colour cosmetics and skin care products to provide intense and long-lasting colors. Based on its advanced technological power, the products aim to match various skin types and facial features.

The company develops special containers ensuring optimal display of the quality and effects of colour cosmetics. Previously, its product packaging has gained popularity.

STB’s anti-inflammatory and skin-soothing products contain special beta-glucan extracted from split gill, yeast and oat help customers with troubled skin caused by the use of face masks amid rapid spread of the Covid-19.

Previously, STB created products for Douglas, Trestique and Glow Cosmetics.

In March 2018, South Korean cosmetics firm AmorePacific’s skincare brand Mamonde launched in the US at Ulta stores and online.