Estée Lauder launches service on Facebook Messenger

Beauty brand Estée Lauder Companies has launched a gifting and delivery service on Facebook Messenger, becoming the first retailer to adopt this service in the UK.

The mobile service was launched along with its new Christmas pop-up store on Mortimer Street. The Messenger bot is designed to use artificial intelligence to communicate with customers allowing them to shop for gifts that can be delivered within 60 minutes through a courier across London.

Estee Lauder's president was quoted by The Telegraph as saying: "Today’s changing consumer behaviours mean that we have to adapt to the need for instant access to our products and services.

"For the time-poor consumer, convenience is the new luxury.

"We are constantly looking at new ways to provide greater choice and flexibility, trialling new features like Messenger alongside live chat and other existing digital offerings."

The new store at Mortimer Street has a stock of limited edition gift sets, which range from brands such as think La Mer, Estée Lauder, Origins, Smashbox, Bobbi Brown, and Bumble & bumble. It also hosts holiday-themed workshops.

Founded in 1946, Estee Lauder's brand has expanded with the acquisition of beauty firms such as Jo Malone, Mac, La Mer, Too Faced, and Smashbox.

Facebook’s new feature enables users to click on an advert in their newsfeed to initiate a messenger conversation with the desired company.