Merck introduces new matte pigment for cosmetics

Merck has introduced new matte pigment Red Allure under its Ronastar range.

The new product is of a burgundy-red shade and features a special pigment technology, which contributes to its velvety feel.

Ronastar Red Allure is the second pigment to be developed with optic and haptic effects under the company's smart effects innovation programme following Ronastar Royal Sparkle. This pigment offers a nude look and matte complexion when used in foundations, BB creams, and powders.

Merck's technology is used in the pigment. It is based on spherical silica coated with titanium dioxide and iron oxide. The company's decorative pigments marketing global head Alexander Peters said: “The result is a super-stable, pure-mineral pigment that imparts an amazing skin feel to formulations.

“Thanks to its special silica structure, Ronastar Red Allure has an extraordinary texture that allows it to literally glide on the skin.

"Moreover, mineral particles provide for a subtle light effect and thus for an added touch of elegance.”

The pigment's composition and texture allows it to be integrated with ease into any formulation in any amount. It is suitable for vegan and gluten-free cosmetics and has no genetically modified ingredients.

Merck intends to expand the range of Ronastar Allure with more products. The company manufactures ingredients for the cosmetics industry. In addition to decorative effect pigments, the company offers functional solutions in the field of skincare and protection.

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Image: Merck unveils matte pigment Ronastar Red Allure. Photo: courtesy of Merck