Neutrogena launches healthy scalp collection in US

Neutrogena, a skincare brand, has launched Neutrogena Healthy Scalp collection to boost the health of scalp and hair.

Clinically proven to cleanse and moisturise scalp, Neutrogena Healthy Scalp is claimed to not strip strands.

The collection was developed through a collaboration at Johnson & Johnson Consumer Health between Neutrogena and haircare experts of Vogue International, the manufacturers OGX and Maui Moisture.

The new collection is driven by the shifting ‘consumer desire to approach haircare with with more than just strand health’.

Conventional traditional haircare is focused on the strand while therapeutic scalp solutions are customised to address particular scalp concerns. However, non-medicated Neutrogena Healthy Scalp is claimed to commence with a gentle daily approach to scalp and hair health.

Neutrogena general manager Kerry Sullivan said: “Neutrogena first entered the haircare market 40 years ago with our Anti-Residue Shampoo, a clarifying shampoo which continues to be beloved by people all around the world.

“I’m proud our new Neutrogena Healthy Scalp Collection will continue to expand our haircare offerings to consumers as we understand a healthy scalp is just as important as healthy skin.”

Its non-medicated, pH balanced formulas are intended to protect and strengthen hair while maintaining a healthy scalp.

The collection features gentle formulas and Natrasurf, which is an ultra-gentle mild surfactant developed specifically by scientists at Johnson & Johnson Consumer Health. The gentle formulas allow daily cleansing of scalp and hair without causing damage to the strands due to frequent washing.

The new Neutrogena Healthy Scalp collection consists of four varieties featuring shampoos and conditioners infused with  Neutrogena’s skincare ingredients for scalp and hair.

The collection includes Hydro Boost with Hyaluronic Acid, Clarify & Shine with Pink Grapefruit, Gentle & Soft with Micellar Water, and Soothe & Calm with Tea Tree Oil.

Hydro Boost with Hyaluronic Acid is formulated for dry scalp and hair. This shampoo and conditioner duo boosts dry scalp’s hydration level.

Clarify & Shine with Pink Grapefruit exfoliates oily scalp and hair to give shiny hair.

Gentle & Soft with Micellar Water is intended for those with sensitive scalp. It gently cleanses scalp and strands without removing moisture.

Soothe & Calm with Tea Tree Oil is intended for those with dry scalp discomfort. This formula relieves scalp discomfort and hydrates dry scalp.

The Neutrogena Healthy Scalp collection is available in Walmart stores in the US and on Walmart.com through December 2020. Retail distribution across North America is expected in January 2021.