Biggest influencers in beauty in Q2 2020: Top companies and individuals to follow

GlobalData research has found the top beauty influencers based on their performance and engagement online. Using research from GlobalData’s Influencer platform, Verdict has named ten of the most influential people in beauty on Twitter during Q2 2020.

Biggest influencers in beauty: The top ten in Q2 2020

1. Dave Lackie (@davelackie)

Dave Lackie is the founder and editor of the Beauty Departure magazine, a luxury beauty digital magazine that covers information about the most famous fragrances, cosmetics and skin care. Dave shares the latest trends in beauty, including leading designers and innovations. He has worked with eminent brands such as Dior, Giorgio Armani, Burberry, Givenchy, and Starbucks.

Twitter followers: 160,327

GlobalData influencer score: 100

Love hummingbirds? Estee Lauder has collaborated with Japanese street artist Lady Aiko to create this limited edition hummingbird lipstick case. (the lipstick shade is called Carnal) Charming!! pic.twitter.com/wo4IRtalmS

— dave lackie (@davelackie) May 25, 2020

2. April Coleman (@HeyAprill)

April Coleman is a B2B and B2C digital marketing consultant for the beauty and lifestyle industry. She drives the content strategies for companies in building awareness, nurturing connections and generating quality leads. April currently contributes as a freelance writer to CND, a global leader in nail products and services.

Twitter followers: 20,817

GlobalData influencer score: 72

Strawberry legs! Exfoliate, shave, and use a body lotion with Lactic Acid. <3 https://t.co/e5m6xsXG7o

— Skincare Routine Queen 💕 (@HeyAprill) September 20, 2017

3. Hannah-Ween (@HannahHeartss)

Hannah-Ween is a beauty and book blogger, offering tips, reviews and information on books as well as beauty products. She created Hannah Heartss in 2013, and has featured in the Blogosphere magazine.

Twitter followers: 12,241

GlobalData influencer score: 66

My Favourite Fragrances 👀https://t.co/bvgjDSTHBi #bbloggers pic.twitter.com/jvkvS3Ivuy

— Hannah (@HannahHeartss) May 20, 2020

4. Jeffree Star (@JeffreeStar)

Jeffree Star is a makeup artist and the creator and founder of Jeffree Star Cosmetics. One of his first few creations included velour liquid lipsticks, followed by lip scrubs, highlighter and eyeshadow palettes, accessories, clothing, and more. Jeffree has since launched many makeup collections such as the Blue Blood eyeshadow palette.

Twitter followers: 7,571,857

GlobalData influencer score: 61

Introducing the #CREMATED eyeshadow palette & collection!!!! ⚱️ This one of a kind spooky 24 pan gothic dream will wake up the makeup world! The FULL reveal video will be on my channel TOMORROW morning!!!! 🖤 Get ready to be deceased. 🤍©️ #vegan #crematedpalette pic.twitter.com/eWABT7IYD6

— Jeffree Star (@JeffreeStar) May 15, 2020

5. Hayley Hall (@HayleyHall_UK)

Hayley Hall is a beauty expert, and currently serves as digital, social media, marketing and brand consultant for Haley Jane Hall. Her consultancy work includes the creation of brand plans, development and implementation of social strategies, launching of ideas, market research and product development. She created Thirty Plus, an influencer marketing network that connects brands with content creators.

Twitter followers: 46,262

GlobalData influencer score: 60

"Although it’s not a speedy process, it is manual labour free and, from my experience, leaves feet far smoother than buffing with a pummice stone alone."

What Really Happens During An Exfoliating Foot Sock Treatmenthttps://t.co/HVsvZRgti4 pic.twitter.com/00tmLRG9S4

— Hayley Hall (@HayleyHall_UK) May 3, 2020

6. Rachel Nicole (@RachelNicoleUK)

Rachel Nicole is a travel, fashion, and beauty blogger. Her creative blog includes the latest travel destinations, beauty products, with occasional outfit posts and wishlist.

Twitter followers: 13,979

GlobalData influencer score: 59

I’ve been making facemasks this week & selling for £5 inc P&P – I’ve got some lovely Disney, Paddington Bear and other fabrics! If you’re interested in one, drop me a message 💜💜 pic.twitter.com/17MKPM8K2y

— Rachel Nicole ✨ (@RachelNicoleUK) May 21, 2020

7. Temptalia (@temptalia)

Temptalia is a global reference and resource for beauty enthusiasts, created and owned by Christine Mielke in 2006. It includes in-depth research and reviews, tutorials, photos, beauty tips, along with popular features on beauty brands.

Twitter followers: 107,051

GlobalData influencer score: 58

New on the blog — Pat McGrath Divine Rose II Mothership VIII Artistry Palette for Summer 2020 — Read now: https://t.co/kSvSkqDcc5 pic.twitter.com/E0e2W9lNPd

— Temptalia (@temptalia) May 13, 2020

8. Jessie J (@JD_lwig)

Jessica Debrah is a beauty blogger and a creative associate consultant. She develops social and digital creative campaigns, engaging communities across social media channels and reporting on social media activities. She created By Jess D to provide affordable luxury products for women.

Twitter followers: 5,213

GlobalData influencer score: 57

Since so many people are starting to use The Ordinary here are what ingredients you CANNOT use together:

• Vitamin C + AHAs/BHAs
• Retinol + AHAs/BHAs
• Retinol + Vitamin C
• Glycolic + Salicylic acid
• Niacinamide + Vitamin C

Also, I cannot stress this enough USE SPF!!

— selma. (@selmsms) May 9, 2020

9. Anastasia Smith (@GlamorableBlog)

Anastasia Smith is a beauty blogger and creator of the beauty and lifestyle blog, Glamorable in 2012. The blog covers skincare routines, and related information on high end luxury products to more affordable drugstore items.

Twitter followers: 18,131

GlobalData influencer score: 54

Crushing HARD on all this @kkwbeauty and @KKWFRAGRANCE newness 🥰 Shop the exclusive Mrs. West Collection for a palette, blush, lippies and more. Plus, the new KKW x Kris scent, just in time for Mother's Day 💕 #ultabeauty pic.twitter.com/i84MCdo40l

— Ulta Beauty (@ultabeauty) April 26, 2020

10. Sandra W (@Beauty_Balm)

Sandra is a beauty and lifestyle blogger. Her blog, Beauty Balm, covers information on beauty and products, including tests, thoughts, and reviews.

Twitter followers: 13,821

GlobalData influencer score: 53

Every Mother’s Day, I write a mini-essay for my mother on my Instagram.

This year, I wrote an essay about many things: her, her cancer, Covid-19, anticipatory grief, and L’Occitane’s Thé Vert—the perfume we’ve come to share.

It’s in @voguemagazine: https://t.co/h22fO36cEB

— Matt Ortile (@ortile) May 9, 2020