Biggest influencers in beauty in May 2020: The top companies and individuals to follow

GlobalData research has found the top beauty influencers based on their performance and engagement online. Using research from GlobalData’s Influencer platform, Verdict has named ten of the most influential people in beauty on Twitter during May 2020.

Biggest influencers in beauty: The top ten in May 2020

1. Dave Lackie (@davelackie)

Dave Lackie is the founder and editor of the Beauty Departure magazine, a luxury beauty digital magazine that covers information about the most famous fragrances, cosmetics and skin care. Voted as the “Beauty Influencer of the Year” at the Canadian Beauty Awards, Dave covers the latest trends in beauty, including leading designers and innovations. He has worked with top brands such as Dior, Giorgio Armani, Burberry, Givenchy, and Starbucks.

Twitter followers: 160,910

GlobalData influencer score: 100

If your lipstick doesn't last throughout the day, try this hack. Hold a tissue over your lips and gently dust some translucent powder on your lips over the tissue using a fluffy brush. Remove the tissue. Your lip colour will last longer!!! #protip

— dave lackie (@davelackie) May 1, 2020

2. Sarah Berryman (@sarah_berryman1)

Sarah Berryman is a beauty blogger at I Am Fabulicious, a beauty blog. Ranked as one of the top 15 in the top 100 Beauty Bloggers, Sarah is a passionate writer who pens down frank reviews on new and innovative beauty products. She has also been nominated for several awards including Johnson & Johnson Beauty Awards and Essex Digital Awards.

Twitter followers: 11,419

GlobalData influencer score: 64

The key to brighter, smoother skin? Exfoliating, of course! 💙⁠
⁠
💙⁠ Daily Microfoliant: suitable for all skin types! Daily Microfoliant softly buffs and smooths the skin.

💙⁠ Daily Superfoliant: a highly active exfoliant, suitable for oilier skin types. pic.twitter.com/Cw4sBaTtx0

— Dermalogica UK & IRE (@DermalogicaUK) April 22, 2020

3. Hannah-Ween (@HannahHeartss)

Hannah-Ween is a beauty and book blogger, offering tips, reviews and information on books as well as beauty products. She created Hannah Heartss in 2013, and has featured in the Blogosphere magazine.

Twitter followers: 12,245

GlobalData influencer score: 64

NEW – Rodial Vit C Energising Face Mask Review https://t.co/05PY70FC9F #bbloggers #skincare pic.twitter.com/6WM4av05E8

— Hannah (@HannahHeartss) May 28, 2020

4. April Coleman (@HeyAprill)

April Coleman is a B2B and B2C digital marketing consultant for the beauty and lifestyle industry. She drives the content strategies for companies in building awareness, nurturing connections and generating quality leads. April currently contributes as a freelance writer to CND, a global leader in nail products and services. She is also the vice president of Coleman’s AC, Heating & Appliance Repair.

Twitter followers: 20,558

GlobalData influencer score: 51

Got #hyperpigmentation? Here's how to destroy it! #skincare https://t.co/I4vVBGtdpf

— Skincare Routine Queen 💕 (@HeyAprill) March 18, 2018

5. Hayley Hall (@HayleyHall_UK)

Hayley Hall is a beauty expert, and currently serves as digital, social media, marketing and brand consultant for Haley Jane Hall. Her consultancy work includes the creation of brand plans, development and implementation of social strategies, launching of ideas, market research and product development. She also created the Thirty Plus, an influencer marketing network that connects brands with content creators.

Twitter followers: 46,491

GlobalData influencer score: 50

"My cleansing cupboard is bursting at the seams with so many beautiful textures, because for me this is probably the most important step in my entire beauty routine…"

My Current Most Used, Loved & Recommended Cleansers For Every Skin Type & Budget https://t.co/imxfDVtCx8 pic.twitter.com/AO9k4p0H5d

— Hayley Hall (@HayleyHall_UK) May 5, 2020

6. Anastasia Smith (@GlamorableBlog)

Anastasia Smith is a beauty blogger and creator of Glamorable in 2012. Her blog deals in beauty, wellness, and skin care tips and related information.

Twitter followers: 18,322

GlobalData influencer score: 49

Get colorful with your at-home looks like @makeupbyshaniah did! 💜 Take some selfies and video chat with friends to show off your looks! 🤳

Products Used: #NORVINA Vol. 1
False Lashes in Lengthy
Luminous Foundation in 500C
Undressed Lip Set – Liquid Lipstick in On Mute pic.twitter.com/xqk7KNdQmb

— Anastasia Beverly Hills (@ABHcosmetics) May 16, 2020

7. Jessie D (@JD_lwig)

Jessica Debrah is a social content and creative associate consultant. She specialises in developing and delivering social and digital creative campaigns, growing and engaging communities across social media channels and reporting on social media activities. She created her own cosmetics company, By Jess D, to provide affordable luxury products for women.

Twitter followers: 5,224

GlobalData influencer score: 47

@KiyaCosmetics I LOVE THIS BRAND, If you are looking for a clean hair and beauty brand that does amazing whipped shea butter, hair growth oil, mist and everything in between. pic.twitter.com/aL38wyhagq

— Jess D 🇬🇭🇬🇧 (@JD_lwig) April 29, 2020

8. Temptalia (@temptalia)

Temptalia is a beauty global reference and resource for beauty enthusiasts, created and owned by Christine Mielke. It covers in-depth research and reviews, swatches, tutorials, photos, and beauty tips, along with popular features of popular brands like MAC, Urban Decay, ColourPop, Anastasia, and more.

Twitter followers: 107,686

GlobalData influencer score: 46

The number of foundation/concealer ranges that have 20, 30, 40+ shades and ONE (which is always light beige) is named Nude…. 🙄🙄🙄🙄🙄🙄 https://t.co/wgdViKctid

— Temptalia (@temptalia) June 8, 2020

9. Charlotte Tilbury (@CTilburyMakeup)

Charlotte Tilbury is a makeup artist at and the founder of Charlotte Tilbury Beauty Ltd. It is one of the fastest growing beauty companies with broken records across countries, channels and categories.

Twitter followers: 189,244

GlobalData influencer score: 46

Darlings, the wait is over!!! My NEW! NEXT GENERATION, MATTE INNOVATION Airbrush Bronzer has arrived! Everyone is always asking me for my famous ‘AIRBRUSH EFFECT’ when it comes to bronzing. NOW I am giving it to you! https://t.co/LTAIHKtaxf pic.twitter.com/CLQ6Kxk0ms

— Charlotte Tilbury Beauty (@CTilburyMakeup) May 21, 2020

10. Sandra W (@Beauty_Balm)

Sandra is a beauty influencer and lifestyle blogger. She covers beauty and other areas of interest. The blog also offers product tests and reviews.

Twitter followers: 13,862

GlobalData influencer score: 46

LET’S GET SOAP MOVING!

As a brand, we are partnering with Age UK and donating our entire stock of hand wash, hand lotion and soaps to those most vulnerable in the UK. Join us in donating generously, and let’s get soap moving!

Visit our website for more information! pic.twitter.com/0VUGQ0B1Fs

— Miller Harris (@Miller_Harris) March 19, 2020

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