Perfect Corp chooses makeup artist Robin Black for YouCam holiday series

Perfect Corporation has chosen makeup artist and beauty blog beautyIsBoring.com founder Robin Black as guest curator for the launch of YouCam's holiday beauty series.

The YouCam app offers users an interactive virtual make-over through its patented facial recognition technology.

Black will work in alliance with the firm's Beauty Circle editors team and YouCam developers to design makeup looks for users to experience and try-on from their mobile devices.

Perfect Corporation's chief executive officer Alice H Chang said: “We are excited to be partnering with an artist of Robin Black’s caliber, and are eager to integrate her one-of-a-kind aesthetic and influential vision into YouCam Makeup.

“Her stunning visuals and empowering message align perfectly with the mission of our brand, and we hope our alliance will further enhance the ultimate beauty experience we provide to our 350 million users.”

The inaugural campaign consists of a series of holiday-inspired styles, which users can experience in-real time with the app’s live makeup camera and can use these styles to customise their selfies.

Each style is available with step-by-step instructions.

Perfect Corporation claims its app enables customers opportunities to express themselves, be up to date with fashion and beauty, as well as provides instant access to products from their favourite brands.

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Image: Makeup artist Robin Black to curate beauty styles for YouCam. Photo: courtesy of Perfect Corporation.