Dove launches new collection DermaSeries for dry skin

Unilever’s personal care brand Dove has launched skincare collection DermaSeries.

The range features a non-foaming, milky face wash and an intensive balm that are claimed to provide instant relief and comfort to users with dry skin.

The formulations focus on skin cleansing and replenishment of skin-natural lipids.

The brand’s moisturisers help to retain the skin’s moisture and activate peroxisome proliferator-activated receptors (PPAR), a protein that replenishes lipids and improves the quality of skin’s outermost layer.

In addition, the brand has launched a campaign to raise awareness among women against negative reactions towards skin conditions.

Dove DermaSeries has planned to build Instagram community @InOurOwnSkin, to enable discuss different skin conditions.

Dove DermaSeries’ Reena Ruparelia said: “My advice for others with psoriasis is just to be vulnerable and open. When I started sharing and talking about it, that’s when I really started healing. It’s wonderful because I don’t feel alone. I’m not hiding, and I’m so proud of that.”

The new collection is available at Target, CVS, mass food and drug retailers across the nation and Amazon.com.